Springbok Directors Dashboard

Stephen Sweeney

Sales Director

Critical

Last report: 17 Apr 2026
Cycles on file: 1 (10 Apr — annual leave)
Critical KPIs: 2 of 9

Named Gaps

None yet — earliest possible flag is 2026-04-24 (need 2 consecutive cycles).

On Watch

●Withdrawal 75% vs 40% target — buried in PAC notes, not in summary
●Deposits 25% vs 80% target — verbal Tue commitment to fix, no Friday update
●4 verbal commitments from Tue 15 Apr P&L meeting absent from Friday report

KPIs · April MTD (17 Apr report)

Booking Rate

14.5%/ 17%

Cash / Fast Cash

5%/ 5%

Conversion

38%/ 38%

Instructions

86/ 75 ↑

Sales Units

31/ 40 ↓9

Avg Fee

£11,603/ £11k

30-Day Sales

42%/ 35%

Withdrawal 🚨

75%/ 40% target

Nearly 2× target

Deposits 🚨

25%/ 80% target

Quarter of target

KPI Trend (insufficient cycles — pending more data)

Trend chart appears after 3+ cycles on file.
Currently 1 cycle for Stephen (Apr 10 was annual leave).

Written commitments — Top 3 for next cycle

Commitment	Made	Status
Grading tool process sign off	17 Apr	⏳ open
Neg resale rates & patterns deep dive with Lewis	17 Apr	⏳ open
Globe management & standards review with Lewis	17 Apr	⏳ open

Verbal vs Written gap · Fireflies cross-check

Commitments made verbally between cycles that did NOT appear in the Friday report.

Source meeting	Verbal commitment	In report?
Tue 15 Apr · AF mtg	Tighten deposit-confirmation process before sending to solicitors	✗ no
Tue 15 Apr · P&L	Review pack team cost increases with managers	✗ no
Tue 15 Apr · P&L	Run forecast adjustments with managers	✗ no
Tue 15 Apr · P&L	Communicate with Rightmove for billing-error credit	✗ no
Tue 15 Apr · AF mtg	Lead call closing training with PAMs	✓ yes
Tue 15 Apr · AF mtg	Performance manage underperformers (Gabriel, Corey)	✓ yes

Jenna Bush

Operations Director

At risk

Last report: 17 Apr 2026
Cycles on file: 2
Slipped commitments: 3 of 3

Named Gaps

None yet — earliest possible flag is 2026-04-24.

On Watch

●Exchange gap doubled 10 → 23 in two weeks
●Renegs workshop status silent
●Focal speed: "ongoing monitor" with no resolution path
●Complaint handling refresh: "doing today" — slipped from prior cycle

KPIs · April MTD

Exchanges 🚨

41/ 64

Gap 23 (was 10) — doubled

Income 🚨

£526k/ £621k

Gap £95k (was £39k)

List Previous

86/ 85

List Current

20/ 34

↑ from 7

Complaints (≤tgt)

26/ 32

Avg Fee

£9,491/ £10.5k

↑ from £8,547

MTD Listings

105/ 129

Exchange gap (target vs actual) · Cycle-over-cycle

Commitments — last cycle status + new

Commitment	Made	Status
Fall through reduction — workshop on renegs (planned Tue 15 Apr)	10 Apr	✗ silent
Review focal agent process to improve speed of pictures	10 Apr	〜 partial
Review complaint handling process across the business	10 Apr	✗ slipped
Court application prep	17 Apr	⏳ open
Workshop with listings on contract & objection handling	17 Apr	⏳ open
Continue work on portfolio bot	17 Apr	⏳ open

⚠ Pattern: none of last week's three commitments reappear as continuation — either complete (some evidence they're not) or being quietly dropped.

Shehnaz Patrawala

Marketing Director

At risk

Last report: 17 Apr 2026
Cycles on file: 2
Repeat blockers: 1 (TSI/Arun)

Named Gaps

None yet officially.

On Watch (high)

●TSI publication blocked 2 cycles running — same blocker named both times (Arun's availability)

On Watch (medium)

●3 next-cycle tasks are near-verbatim copies of last cycle's
●WhatsApp weekend leads launch silent in Apr 17
●London location-targeting removal (Apr 13 verbal) not addressed

KPIs · April MTD

Booking Rate

14.8%/ 17%

↑ from 14% — improving

Marketing Budget

£71,835/ £73,720

On pace

Initiative tracker · Apr 10 → Apr 17

Initiative	Apr 10	Apr 17	Status
Meta ads editing	"testing creative strategies"	"newer campaigns a bit behind"	〜 partial
Google audits → consultant	"3+ audit reports"	"decision made, terms agreeing"	✓ shipped
Troy initiatives	(in task list)	in next-week list, no substance	〜 partial
TSI for SEO 🚨	"about to be published"	"need session with Arun, pushing ASAP"	✗ same blocker
WhatsApp weekend leads	(in task list)	silent — not mentioned	✗ silent
Inhouse Content + Links	"5-7 links weekly"	"TSI 8X pages built but blocked"	〜 partial

Verbal vs Written gap · Fireflies cross-check

Source	Verbal commitment	In report?
Fri 10 Apr Shez/Shep	Finalize handwritten letter templates with contact on Monday	✗ no
Mon 13 Apr PPC	London location targeting — verify removed (Ankur task, Shehnaz oversight)	✗ no
Mon 14 Apr Sam Red3	Request consultation quote from Sam by EOD	✓ yes
Mon 13 Apr PPC	Coordinate internal review of audit findings	✓ yes

Strategic signal · Profit per Agent supplement

"The new talent hasn't managed to make their place in top tier… we used to have superstars who would show promise from Month 1, but as of now, it seems all of the newer lot may be average to bottom performers… If a couple of our top tiers exit the business, we'd be left with a very average team which is huge a risk."

Marketing Director surfacing a CEO-level talent acquisition signal from her KPI lens. Not a commitment — a flag. Repeated raising in next cycle suggests she's expecting an answer.